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Recently GM has been putting quite a lot of effort into its advertising marketing campaign for Chevrolet Motors. On this past GM has had weak advertising and marketing strategies in the case of Chevy, however, now GM is able to make a change. The brand new advertising and marketing strategy of Chevy is trying to make use of the theme of American identification to enchantment to the client. To illustrate the struggles that the Chevy’s advertising has encountered, one can take a look at the how Chevy has fired and changed three advertising chiefs in that final two years. As well as Chevy has let go of its ties with Campbell -Ewald, a marketing agency. This was an enormous step as the 2 companies ended their ninety one year relationship. To start out, the brand new advertising chief, Joel Ewanick, has claimed that GM is now spending 70% of its ad price range on Chevy and can increase its whole spending by 3% to five%.